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Never Say Die: The Myth and Marketing of the New Old Age, by Susan Jacoby
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Susan Jacoby, an unsparing chronicler of unreason in American culture, now offers an impassioned, tough-minded critique of the myth that a radically new old age—unmarred by physical or mental deterioration, financial problems, or intimate loneliness—awaits the huge baby boom generation. Combining historical, social, and economic analysis with personal experiences of love and loss, Jacoby turns a caustic eye not only on the modern fiction that old age can be “defied” but also on the sentimental image of a past in which Americans supposedly revered their elders.
Never Say Die unmasks the fallacies promoted by twenty-first-century hucksters of longevity—including health gurus claiming that boomers can stay “forever young” if they only live right, self-promoting biomedical businessmen predicting that ninety may soon become the new fifty and that a “cure” for the “disease” of aging is just around the corner, and wishful thinkers asserting that older means wiser.
The author offers powerful evidence that America has always been a “youth culture” and that the plight of the neglected old dates from the early years of the republic. Today, as the oldest boomers turn sixty-five, it is imperative for them to distinguish between marketing hype and realistic hope about what lies ahead for the more than 70 million Americans who will be beyond the traditional retirement age by 2030. This wide-ranging reappraisal examines the explosion of Alzheimer’s cases, the uncertain economic future of aging boomers, the predicament of women who make up an overwhelming majority of the oldest—and poorest—old, and the illusion that we can control the way we age and die.
Jacoby raises the fundamental question of whether living longer is a good thing unless it means living better. Her book speaks to Americans, whatever their age, who draw courage and hope from facing reality instead of embracing that oldest of delusions, the fountain of youth.
- Sales Rank: #641879 in Books
- Published on: 2011-02-01
- Released on: 2011-02-01
- Original language: English
- Number of items: 1
- Dimensions: 9.53" h x 1.28" w x 6.37" l, 1.45 pounds
- Binding: Hardcover
- 352 pages
From Publishers Weekly
"I am about to present a portrait of advanced old age," Jacoby (The Age of American Unreason) warns, "that some will find too pessimistic and negative." Her portrait of the emotional, physical, fiscal, and mental problems debunks popular myths about life in our 80s and 90s, "the worst years of lives." Jacoby locates American youth culture from colonial days, when, in 1790, "only about 2 percent were over sixty-five." By 2000, those over 65 were 12.4%, thanks to modern medicine and the benefits to well-being coincident to the economic prosperity of the 1950s and '60s. Jacoby cautions that marketing has deceived the public by suggesting that "cures for mankind's most serious and frightening diseases are imminent and that medical reversal or significant retardation of aging itself may not be far behind." As she attends to the "genuine battles of growing old," Jacoby is both moving and informative about Alzheimer's costs to the psyche and the purse of sufferer and caretaker, and eye-opening as she reframes impoverished old women as "a women's issue." She raises timely and "uncomfortable questions about old age poverty, the likelihood of dementia, end-of-life care, living wills, and assisted suicide." (Jan.)
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From Booklist
*Starred Review* As the older members of the baby boom generation approach 65, marketers are at the ready with an abundance of “age defying” products and services. But is aging as trouble free as marketers tout and aging consumers would like to believe? For her part, journalist Jacoby, herself in her 60s, admits to rage at the efforts to redefine old age without facing up to the unavoidable realities. For example, after age 65, the prevalence of Alzheimer’s doubles every five years. She focuses on distinctions between the young old (60s and 70s) and the old old (80s, 90s, and the few 100s) as well as the very different prospects for the elderly who are poor or minorities. Jacoby explores social, cultural, economic, and political changes in the concept of old age, from passage of the Social Security Act to extended life expectancy and retirement, from the activism of the Gray Panthers to the ravages of Alzheimer’s. Drawing on research, personal experience, and anecdotes, she offers an important reality check for Americans enamored of the images of healthy, active seniors featured in advertisements. --Vanessa Bush
Review
"If old age isn't for sissies, then neither is Susan Jacoby's tough-minded, painful-to-read and important book, which demolishes popular myths that we can "cure" the "disease" of aging and knocks the "g" right out of the golden years...[Jacoby supports] her arguments eloquently and persuasively with historical, sociological, scientific and economic research." –Washington Post
“Jacoby’s tough-minded refusal to buy the rosy image painted by advertisers and the ‘anti-aging industry’—a greedy crowd that includes bogus health gurus, pill pushers and other medical hucksters—is empowering.” –Time Magazine
“Providing a compelling, convincing account of current reality, Jacoby simultaneously demolishes the overly optimistic scenarios of the baby boomer generation…A cogently argued and well-written corrective to ‘the fantasy of beating old age.’” –Kirkus
“An important reality check.” –Booklist, starred review
“Moving and informative.” –Publishers Weekly
"Jacoby sees a new ageism that doesn't just stigmatize old people for their years, but blames them for physical ills that no lifestyle adjustments or medicine can yet forestall...Among other perils, the `old old' have a roughly even chance of being counted among the mind-eaten ranks of Alzheimer's victims. We may not like to think that poverty, social isolation, crippling pain, dementia and loss of autonomy are likely to come calling the longer we live, but it's a fact." -New York Times Book Review
“Mixes rigorous reportage and tart-tongued criticism with memoir and history, slashing through romanticized versions of the golden years and delivering tough truths.” –Newsday
“Eloquent…[Jacoby} is courageously right…one can hope that her impassioned, closely argued tract gains a serious hearing among her fellow boomers.” –Columbia Journalism Review
“Jacoby cuts through the fog of bromides and half-truths enveloping the discussion of aging, shines a light on issues long neglected and offers cogent solutions to pressing problems." –Miami Herald
“Jacoby demolishes the multiple myths of the golden age of aging, partly through personal experience, partly through extensive, smart research.” –Seattle Times Best Books of 2011
"[A] book that will change the way you think about growing old. At least it changed the way this reviewer thinks...Jacoby proffers no magic pill for dealing with old age in America, but she calls for baby boomers to lead the way in forging an intergenerational contract that will recognize the responsibilities of one generation to anther...In the end, and in ways not recognized at the beginning of the book, Never Say Die is life-affirming." –Washington Independent Review of Books
“Relentlessly sensible…lively, carefully researched…[Jacoby] writes with both passion and reason.” –St. Petersburg Times
"Never Say Die mixes the intellectual and the emotional, academic studies and personal anecdotes. It is intentionally contentious, sometimes to the point of harshness. That is just as it should be. Jacoby does not want to serve as a destroyer of hope. Thank goodness, however, that she is willing to be a destroyer of false hope." –Columbus Dispatch
"In Never Say Die, Susan Jacoby confronts the unhappiest of truths: many of us will live too long--both for our own good and for the good of others. This is the darkness that looms over us at the intersection of medical ethics, social justice, economics, and our midnight fears. Never Say Die is a beautifully written, clear-eyed, and deeply compassionate book."
—Sam Harris, author of The Moral Landscape and The End of Faith
"Warning: This book is heretical. Susan Jacoby, one of our most perceptive public intellectuals, examines the current myth that it is possible to transcend the vicissitudes of old age by living right. In this fascinating look at the “new old age,” she shows that it is pretty much like the old one—marked by declining health, loss of independence, and often dementia. It is no service to older Americans to demand that they conform, or pretend to conform, to current notions of a serene, wisdom-packed, if passionless, old age. We need to deal with it as it is, not as we would like it to be."
—Marcia Angell, M.D., Senior Lecturer in Social Medicine, Harvard Medical School
“Susan Jacoby, a sworn enemy of irrationality of every form, has some shockingly bad news: We will all die, and most of us will get old first—not 'older' but actually old. In this beautifully crafted book, she punctures the promises that aging will eventually be 'cured' either by a wonder drug or though positive thinking. The good news is that if we wake up from our delusions we may be better able to grow old with dignity.”
—Barbara Ehrenreich, author of Nickel and Dimed: On (Not) Getting by in America
"For those of us who are old, Susan Jacoby's candor about old age is bracing; for those not yet old, Never Say Die should provide an unsentimental education for the years to come." –Philip Roth
“Disturbing and important…Civic planners, makers of public policy, sociologists, geriatricians, cultural historians, and advocates of the elderly should make their way through Jacoby’s book.” –The New Republic
“Important and informative…Jacoby does not want to serve as a destroyer of hope. Thank goodness, however, that she is willing to be a destroyer of false hope.” –Cleveland.com
“A searing examination…Never Say Die is a deeply personal book.” –AARP Bulletin
“Full of sobering truths.” –The Oregonian
“Jacoby, who is sharp and shoots straight, is bucking most of what is currently being written on this subject.” –The New Yorker
“Jacoby writes from the perspective of someone who fully understands the challenges of aging…The issues she raises are ones that Americans will need to address as more and more baby boomers officially qualify for senior discounts at their local Cineplex.” –The Erickson Tribune
“Never Say Die is solidly researched, full of convincing statistics, revealing anecdotes and Jacoby’s own personal stories…a valuable wakeup call to Americans.” –Winnipeg Free Press
“This is well-crafted book is relevant and certain to resonate with readers, especially those who are concerned about the uncertain future of our senior years.” –Tucson Citizen
“Everyone should read Jacoby’s Never Say Die because it deals with a topic none of us really wants to contemplate: life after the traditional retirement age of 65…Jacoby’s commentary about improving health care is among many suggestions she makes about how old age can be handled.” –The Washington Times
“In this well-written book, Jacoby takes a hard look at what she sees as the realities facing millions of old people in a country where youth is idolized…Never Say Die offers a hard-hitting and insightful guide to the daunting challenges baby boomers will face as they age.” –Spirituality & Practice
“An eloquent meditation on the pitfalls of ‘the new old age.’” –Mother Jones
“A straight-shooter, and a fine writer…Jacoby’s response to the opponents of physician-assisted dying is thoughtful and rational—and interesting.” –deathwithdignity.org
“Jacoby provides a fascinating and inherently interesting look at an issue that all Americans will face sooner or later. Her fluid literary style effectively integrates opinion, facts and anecdotes into an enthralling narrative that reads more like an edge-of-your-seat suspense novel than a scholarly treatise on a very serious subject…This is a very powerful book; it needs to be required reading for all Americans.” –Kentucky Daily News
Praise for
The Age of American Unreason
“Jacoby presents a cogent defense of intellectualism. America, she believes, faces a ‘crisis of memory and knowledge,’ in which anti-intellectualism is not only tolerated but celebrated by those in politics and the media to whom we are all ‘just folks.’”
—The New Yorker
“Jacoby joins the grand tradition of authors who refused to swallow the notion that ‘visual literacy’—film, TV, video games—is the intellectual equivalent of reading a classic novel.”
—Julia Keller, Chicago Tribune
Most helpful customer reviews
111 of 115 people found the following review helpful.
Best Retirement Planner Ever
By Amazon Customer
Seriously! Never Say Die is an excellent analysis of the realities of growing older in America, with its disappearing wealth, health, and social network.
Anyone who has taken care of their own parents knows what an enormous lot of crap is currently being peddled about "third careers" and "active aging" and "age-fighting cosmeceuticals." If you haven't known a lot of older people in your younger life, you are in for some big, big surprises as time goes by. Jobs, money, and looks don't last--everyone "knows" this but believes they'll be some kind of magical exception. But if you live long enough (and many of us might)--not so much.
Jacoby brilliantly eviscerates the happy myths of how "80 is the new 30" with what struck me as deadly accuracy. She shows with compelling clarity the mathematical impossibility of today's wage earners saving "enough" to fund a comfortable (or even decent) retirement. She points out that life's last viable decades or so are especially bad times to move to places where residents MUST drive, after many of them won't be able to. She shows how hard it is to have a decent death in the American medical system--and why.
I'm well over 50, and this book confirmed much of what I suspected was bogus about what our culture has decided to think about aging. Things that might actually help? Walk more (maybe a lot more), buy less, work more, connect more with your children, and DON'T move to the stereotypical retirement "dream home" on a Florida golf course. Easier said than done, as we all know, but that's a "retirement plan" no Wall Street wizard or wing-nut politician can destroy.
If you're making big decisions about the last future you'll ever have, this book could well be the best adviser you'll find.
146 of 155 people found the following review helpful.
Yes, we're all aging...
By Jill Meyer
Susan Jacoby has written of the "new" old-age in her book, "Never Say Die: The Myth and Marketing of the New Old Age". As a journalist, Jacoby has taken both personal and societal events and woven them together to produce an uncomprimising view of how Americans - and the first Baby Boomers just hit 65 - have tried to redefine old-age to make it - well, almost..."inviting".
Of course, she knows - and writes - that all the psycho-babble and advertising gimmicks cannot make our graying hair, our ever-growing bellies, and our arthritic knees any more acceptable to us by trying to say that "60 is the new 40" or even "90 is the new 50"! We are getting older and old age - which is acknowledged as beginning at 60, can be divided up as "60 to 80" as "young old age" and "80 and above as "old old age". As one who at 60 has just gone from "old middle age" to "young old age", I'm trying to see where I am on the continuum of the aging scale of my peers.
Well, Jacoby notes - and takes to task - the hucksterism of those hawking both the promise of eternal youth and the perceived yearning for eternal youth. Do you really want to live to be 120? I certainly don't; not with the problems of out-living my coin, my health, and my friends and family. Life IS finite, and it's a good thing it is.
Jacoby does an excellent job at highlighting the way the elderly are treated in our society. Yes, we're "wiser", but does that always make us respected by others? Are the problems of health care going to be fixed - Richard Nixon declared "war on cancer" in the 1970's but we're not winning that war just yet. Alzheimer's enfeebles many of our seniors; we're not making great progress - no matter what the drug companies promise - at helping those who suffer from it. And when AARP shows "young old age" problems as being just one bottle of "male-enhancement" pills and one plastic surgery away from being eradicated, they're really not telling the truth. These problems will follow us as we age.
Jacoby's book is entertaining reading. She's a lively, never boring writer. She's written a timely book and one that should appeal to those of us nudging into old age.
60 of 61 people found the following review helpful.
Cutting through the crap of old age.
By Dustin G. Rhodes
Undoubtedly, Susan Jacoby has a brilliant mind. Likewise, Never Say Die is a brilliant book. My only criticism is that Susan Jacoby could have used a brilliant editor; this book is overly long, and (not occasionally) tangential. But that's not reason to avoid this book. Quite the opposite, it's part of her charm -- the fact that the narrative is meandering, but always gets back to the point: old age, and how it kind of sucks for a lot of people, despite what the media would have us believe.
I am probably not (or maybe I am exactly?) the audience Susan Jacoby had in mind. I am 37 as I write this. I am interested in the topic of old age after watching my once vibrant and fun grandmother descend into a terrible depression that lasted nearly a decade. She died sad. Worse, no one seemed to have compassion for her perpetual bad mood (including myself). At her funeral, people lamented her bad attitude, and seemed to have forgotten that she was, in her younger days, imperfect (like all of us) but charming.
I didn't really understand what happened to my grandmother. It never occurred to me that maybe it simply sucked not being able to do everything she enjoyed doing. She often said she was ready to die, but instead was hooked up to machines, took lots of pills, descended into bitterness.
As always, Jacoby is a voice of reason and sanity. She writes with honesty, clarity and ultimately a lot of compassion. The fact that Jacoby is able to take such a cold, hard look at getting old while being old (or young-old, as she calls it) herself is quite moving. And while I am not a fan of using this term to describe books or Hollywood acting performances, in this case it's apt: Jacoby's book is quite brave. It takes a lot of courage to choose reality, especially now that we exist in a culture that embraces Oprah-style New Age mythology; fantasy over cold, hard, truth. We think God, or The Secret, or yoga, or __________ is going to save us. It never does. Jacoby is the modern, atheist version of a zen master, banging us over the head -- "wake up, people!" -- with the meditation stick, hard. We need it. I need it.
I think this book is important. We are all going to die, and most of us are going to die while being some form of old. Personally, I want to do so with expectations firmly planted in reality. Jacoby has written a sane reminder that old age and death can't be avoided, regardless of how many face-lifts or bowls of kale we eat.
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